Families had a much easier task at tax time this year thanks to faster, simpler and smarter use of social media and technology.
July is always a busy time, however as a result of these new processes:
At the end of the financial year family assistance payments are ‘balanced’. This process compares the amount of family assistance a person received against the amount they were entitled to, based on their and their partner’s adjusted taxable income for the year.
Customer data and trends from previous years were analysed to make improvements to our payment system, digital service options and social media messaging to help families get information quickly.
The automatic balancing process was brought forward to the start of July so families that had already lodged a tax return, or those who were on income support for the whole year, received their balance payments sooner.
Sharing ‘common scenarios’ for families at tax time on our website and on social media helped people easily identify what action they needed to take rather than having to call to find out.
Real-time information about trending enquiries on social media and the call network was collected and shared between staff – this quick identification of popular queries and posting of answers on social media prevented many calls and visits.
Minister for Human Services, Alan Tudge, said the results prove the Government’s innovative solutions are helping people navigate the system more easily.
“The doubling of reconciliations to just over half a million completed in two weeks and the huge reduction in call wait times shows our improvements worked,” Minister Tudge said.
“To better manage the peak period we streamlined processes by improving automation and digital options, and used the power of social media to get more targeted information to those who needed it.
“Digital improvements meant many people only had to complete a single step on their mobile app or Centrelink online account and others did not have to do anything at all to balance their payments.
“The Government is using innovative technology to make it as easy as possible for busy people to conduct their business with Centrelink and freeing up the phone lines for people with higher needs.”